BOUQUET BY WINE.COM

Given the fast rising popularity of subscription-based monthly delivery services, the world's largest wine retailer wanted to create and enter their own sub-brand into the category.

Initial research showed unequivocally that the space was densely crowded. Heritage brands had pivoted to fulfill a new need and youthful challengers were unafraid to shake up the status quo.

I developed and pitched a vision intended to set Wine.com's new service apart from the cluttered landscape—including a name, tagline, wordmark, landing page, packaging, and peripherals.